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Even the most familiar faces need to change things up now and then. Harrah’s Resort in Atlantic City is well-known, but its newest spa was not. QUA’s target audience is a discriminating one, focused on relaxation, beauty and health in a sophisticated and alluring setting. To cater to that audience, Harrah’s needed to appeal to the most talented and experienced spa/salon professionals. The “Rock Star” ad defined QUA’s uniquely luxurious setting while featuring their always-popular stone massage. |
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