Since Al Gore’s An Inconvenient Truth won the Academy Award and captured the attention of the world, more and more people have turned their attention to the problem of global warming and what we can do to stop it. The Environment is an extremely hot topic in today’s social and political debate, and it is becoming an important factor in job seekers’ decisions about where to work.

An inconvenient truth is that many potential hires do not want to work for companies who do not have a good reputation when it comes to the environment. As the Green Movement gets stronger, recruiters will need to develop a green strategy to manage the perception of environmental friendliness and build a solid environmental employment brand to attract potential job candidates. Companies who have succeeded using this strategy include Google, Starbucks, Honda and GE.

Contact your Alstin Account Executive who can help you develop a green message for your employer brand. This can be done by adding environmentally friendly language to job postings, advertising in environmental magazines, and developing employee communications materials that have a positive message about how your company cares about the environment.