Online ReTargeting and Customer Engagement: A Proven Online Marketing Tool Is Now Available For Recruitment.
If you’ve shopped online you’ve been retargeted!
Have you ever gone to a website to look for a jacket, shoes, a tennis racquet, fishing gear, or the like? Studies have shown that 98% of the time we abandon the sites we shop on without ever making a purchase. Retailers know this fact and employ an ingenious method of enticing us to act. When we leave their site, they’ll often send us messages as we move around the internet, showing us the way back to them and giving us another opportunity to search their site and buy. It’s called retargeting and it works in the recruitment arena as well.
As an example of the power this method of advertising wields, shoe retailer Sketchers has moved 92% of their online advertising dollars into retargeting. They know that every computer they deliver a message to has a person behind it interested in their product. This type of highly targeted low cost advertising has become so commonplace because it improves an advertiser's return on their marketing investment.
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