Search Engine Marketing
You've got a career site dedicated to recruitment and branding your message, but you're not getting the top-talent clicks your company needs. What do you do? Take a three-pronged approach: attract visitors with a Keyword Ad Campaign, engage potential applicants by highlighting your employment brand with a targeted Landing Page and modify your campaign to perfection with Web Analytics. With strategies and communications from Alstin you'll achieve your desired results-top-talent lining up to be a part of your team.

Strategies
Purchasing keywords specific to your industry, region or specialty will generate clicks and spread your employment brand awareness without eating up your bottom line. But how do you know what keywords are right for you? Put Alstin's research team to work and we'll find comprehensive keywords you need for position-specific, local and national campaigns. Web Analytics will then give you detailed information on your keyword campaign and career siteís performance. With your new knowledge and targeted keywords, you'll keep top talent clicking on your site.

Communications
We partner with Google Adwords and Yahoo to provide unique keyword communications neither service can give you alone. But we don't stop there. Following your link, potential applicants get an engaging taste of your employment brand at a tailor-fit landing page. This page complements your keyword campaign, providing details on targeted opportunities, job fairs or events and links back to your career site. Web Analytics identifies and isolates areas to tweak for optimal results. With this three-step approach, quality applicants will find it hard to ignore your vamped up employment branding.

Results
With Search Engine Marketing developed by Alstin, you'll see:

• Increased employment brand awareness, more traffic delivered to your site and more visitors becoming applicants.
• Focused employment marketing that boosts ROI
• Marketing data including where your applicants are sourced and which markets perform best
• Analysis reports integral to obtaining expanded budgets for further recruitment initiatives
• Easily trackable metrics including keyword tracking date, conversion rate calculations, number of impressions, click thru rates and keyword success

Search Engine Marketing gets applicants to your site, engages them and converts them into applicants, plain and simple. With Alstin supplying strategies, communications and results, we'll transform an applicant's Internet search into an effective and engaging recruitment experience.

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